Privacy policy

At NALOULA, we value clarity and respect your privacy. This Privacy Policy describes how NALOULA (the "Site", "we", "us", or "our") processes personal information when you visit, browse, make a purchase, or consent to marketing preferences.

Collection of Personal Information

When you visit the Site, we process personal information necessary to deliver our storefront, measure aggregate activity, handle advertising performance, and fulfill orders:

  • Order Information: Name, billing address, shipping address, payment details, email address, and phone number.

  • Advertising & Usage Data: If enabled via our consent banner, device details, IP addresses, browsing activity, and purchase event data are collected to measure ad campaign effectiveness.

  • Functional System Data: Standard, temporary server logs required to run the website securely and preserve basic features like your shopping cart.

How We Use Your Personal Information

We use your personal information strictly to deliver our services and manage campaign effectiveness:

  • Processing payments and executing transactions safely

  • Fulfilling and delivering physical orders

  • Communicating order updates or handling customer support inquiries

  • Optimizing ad campaign performance and measuring conversion metrics (subject to your explicit consent)

Sharing Personal Information

We share your personal information only with essential service providers necessary to operate our business and deliver your orders:

  • Shopify: Powers our ecommerce infrastructure, secure checkout, and order management.

  • Meta (Facebook & Instagram): Receives purchase and conversion event signals (via Meta Pixel and Meta Conversions API) strictly when you accept marketing preferences via our consent banner.

  • Logistics & Payment Partners: Secure payment processors and shipping services required to deliver your orders.

We may also disclose information if required by law (e.g., complying with a subpoena or legal demand) or to protect our legal rights.

Cookies & Advertising Tracking

We use a privacy-first approach to site analytics alongside opt-in advertising measurement:

  • Fathom Analytics: Used for general website traffic measurement. Fathom is a cookieless, privacy-first analytics tool that collects zero personal data and cannot track you across websites or devices.

  • Marketing & Conversion Tracking: We utilize Meta ad tracking technologies (including server-side Conversions API and client-side pixels) to measure the effectiveness of our ad campaigns. These trackers are strictly deactivated by default and will only run if you explicitly grant permission through our cookie consent banner.

You can update or revoke your cookie and tracking preferences at any time by clearing your browser cache or clicking the consent preferences link in our website footer.

Your Rights (EU / GDPR)

If you reside in the European Economic Area (EEA), you hold the following rights regarding your personal data:

  • The right to access, update, or request deletion of your personal information

  • The right to withdraw cookie/marketing consent at any time

  • The right to receive a copy of the personal data we store

To exercise any of these rights, please contact us at laloula.design@gmail.com.

Data Retention

When you place an order through the Site, we retain your Order Information purely for administrative, fulfillment, and legal tax reporting records unless and until you request its deletion.

Contact Us

For questions regarding our privacy practices or to submit a data request, please contact us via email at laloula.design@gmail.com.